TopCom asked Goodmorning Technology to design a strategy and a range of phones. The main target for this project was to move the selected series of existing TopCom DECT telephones, the Comfort edition Butler M500 with additional Cordless Handset to a higher level.

Goodmorning Technology was to assist TopCom to reinvigorate existing assets with newly-designed offerings which would be better tailored to the needs of both the company and the consumer.

The product and usage-experience was reviewed and refined to ensure the highest quality. The products should primarily sell on function and emotional design, and target a broader segment of users.