Based on this profile, Grob required a complete rework of their visual identity, including logo, business cards, letterheads and other branding elements.

• Logo
Based on workshops and iterations it became clear that Grob wanted a logo that would both be seen as a decorative graphic element but also readable.

The uniqueness of the logo is its geometric quality, allowing it to be used in a pattern, as seen in different areas of the identity. When the logo is placed together, it creates a geometric pattern, which is then used in different areas of their identity, including letterheads, business cards and website.

The logo is found both with ‘theater’ and without, the latter mostly being used on advertising for their productions.

• Production identity
As a part of the identity program, GMTN also develops visual identities for several of Grobs´ plays. Based on the manuscript and meetings, the design team constructs an image of the plays main theme and creates a play-identity that is simple, has aesthetic references to the cinema and is visible in the public space.

• The website
The website changes with every new production; the background image and the three ‘theme’ colors are changed according to the identity of the production.