This summer the 19th FIFA World Cup commences and is hosted by South Africa. In collaboration with TV2 and SOS Børnebyerne, GMTN created a charity-program called Støt med Støvler. The program aims to collect football boots to give to young South African footballer players who cannot afford new boots.

In Aalborg, Århus, Odense and Copenhagen spheres have been set up in order for people to donate their used cleats. On 11th July the cleats will be shipped to South Africa and distributed by SOS Børnebyerne to football-happy kids.

Goodmorning Technology and TV2 co-created the concept for the campaign. GMTN designed the identity for the project, developed the spheres, TV-spots and marketing material (on – and offline).