Novo Nordisk asked Goodmorning Technolgy to examine a diabetic’s everyday life - based on interviews and user surveys - and from that to develop a concept-catalogoue with solutions to be integrated in Novo Nordisk´s product range – now as well as in the long term.

The suggestions for solutions should be:
• Dedicated to both current and potential diabetics and users of Novo´s injection needles.
• Be used for internal development and future commercial innovation.

In the preliminary phase we used qualitative research methods, online surveys and observations of a small selection of Danish respondents/users with age – and geographical composition. We followed the users in their daily routines, in their own homes in order to get familiar with their habits and the consequences of their illness. Simultaneously, Novo conducted user tests in USA, Germany and Scandinavia.

Goodmorning also developed a SWOT analysis, competitor benchmarks, user journey maps, brand borrowing examples, product journey maps and a service ecology. Using these methods and the insights generated, Goodmorning facilitated workshops with employees at Novo Nordisk.

The subsequent development phase was based on the analysis and research findings of the research to create focused solutions. In collaboration with Novo´s analysts, logistic department, development and marketing team solutions were picked out for further development.