For Dantax´s new line of Flat screen TV brackets sold internationally, Goodmorning Technology needed to create innovative products that would appeal to a broad audience, on a heavy competitative consumer market.

The users we interviewed liked innovation, but they also wanted the brackets to be simple and easy to use and set up. So we designed a line of five brackets that are loaded with new user benefits. For example, easy access for set up, hiding panel for screws, easy adjustments for angles, color options and the adjustment of length.
The whole range are nicely designed with elegant curves, moulded in aluminium in grey og black that fits the flat screens, durable and of superior quality.

The range consist of flexible brackets and a serie of flat brackets.

Sales of the TV brackets have exceeded expectations and they’re tracking well with new buyers, differentiating from competitors.