Looking to expand their presence in the electronic market, Dantax asked us to create a portable radio that would appeal to a wide range of consumers. A benchmark analysis of the existing products on the market, revealed that a compelling design would elevate and differentiate their product significantly.

Our design team conducted thorough research and analysis of today’s active lifestyle, pop culture and trends in consumer electronics. Consumers participated in emotional mapping and perception studies as part of an iterative design process. Synthesizing this feedback, the team arrived at a stylish yet uncluttered solution, keeping the device simple while appearing contemporary and motivating.

The radio is all rubber coated and has a simple square look and intuitive finger-touch system to turn when tuning in on your favourite station.