10 years from now, Denmark will have a 44% shortage of bioanalysts. The profession has recruitment challenges associated with issues such as, the unfamiliar name of the profession, salary perceptions and the fact that there is a proportionately high number of women in the field. This profession needed to become more attractive to male students, careers advisors and the general public.

Goodmorning Technology was chosen to design a digital solution, in the form of a new recruitment website. The website is part of a national awareness campaign targeting students who are considering their education options within the field of medical science.

Based on interviews with current and future students, and benchmarking with other universities and recruitment sites, we created a new website that gives an understanding of the field and lets visitors discover how and where it’s possible to become a bioanalyst through video, testimonials, extensive information and an interactive “Do-you-have-what-it-takes” test.

The new website gives future students, parents and careers advisors the information they need in an engaging and stylish way.