Dampa are international specialists in metal ceiling systems and came to GMTN wanting to rethink their overall strategy - and to make the brand and products more appealing to architects choosing looks and products for large buildings and marine projects.

The message is: Ceilings are not just ceilings. Ceilings are an essential part of the overall experience of a room, building or ferry. This includes changes in how Dampa perceives itself as a brand, and consequently how the world should perceive Dampa:

• From: Ordinary supplier to “partner in the building process”
• From: We need to decide on which ceiling - to: the ceiling is an integrated part of the interior
• From: Product datasheet to integrated design experience

These changes were included in the strategy which would bring pride and value into Dampas' services and products. Goodmorning Technology created a presentation book where the products are presented as part of highly acknowledged architecture from all over Europe, where worlds are turned upside down and the ceiling is the true star!

In addition to delivering the overall strategy and creating the book, we created the identity and campaigning concept, direct-mail, web banners, magazine ads, and a sales-kit (coffee-table book and bag).