Jordan
Increase of marked shares and sales performance
Goodmorning Technology has since 2008 worked as a lead design agency within Jordan’s oral care trade activities covering toothbrushes, sticks, mouthrinse and toothpaste.
Jordan is the market leader in Scandinavia, but all creative development is for the global market.
Goodmorning Technology is continually working on developing and improving all point-of-sale activities to insure that Jordan is perceived as being appealing and unique. The work covers packaging, products and various POS elements such as floor stands, posters etc. Also new sub-identities for product launches are being created – and with great success in both sales and marked shares!
“..actually, packaging is psychology. We unconsciously expect added experiences when buying products; that be surprises, a reminder of the past, benefit from savings or an extra quality feel. As consumers we tend to be extremely disloyal. From years of designing packaging for numerous clients Goodmorning Technology are able to fine tune just when the extra experience appears to the consumer. Is it within the 0.5 seconds of glancing over the products in the store? Is it when the consumer grabs the product? Or shall it to be a continuous experience where the consumer uses the packaging again and again?”
Nille Halding, Creative Director, Goodmorning Technology
In 2010 Jordan launched two brand new products with new crisp and bubbly Goodmorning Technology-design. All launched products skyrocketed their sales and marked shares in a highly competitive marked. How, you ask? Now let us tell you all about it..
As market leader on the Scandinavian dental care market, Jordan, the Norwegian super-brand, has to stay on top of their game – in terms of their products, visual identity, communication and strategy.
As Jordan´s lead design agency since 2008, GMTN works continuously on how to improve Jordan´s point of sale by making their products stand out, be appealing and communicate in retail. This includes developing products, creating visual identities, communication and package design; visual elements which collectively makes the Jordan-brand appealing, modern and top-of-mind with the consumers.
The evolution
The former Jordan design language was based on a clinical look and simplicity in the shapes and colors. But as the competitors have increased the number of colors and effects, the need to create a louder and more commercial – but still high end design – has increased.
The product is the star
Jordan is all about the product! This means an increased focus on going from a low-key and subtle visual language to foregrounding the overall identity about the Jordan-products and creating a space where they perform their best and truly shine! This also means creating a flexible hierarchy of communication in order to make it easy and comprehensible for the consumer to decode the product name and USP´s.
