Danish classics. Great design. World class craftsmanship. Danish furniture producer and manufacturer Erik Jørgensen is characterized by all these adjectives and has been a major player on the marked for more than 40 years.
The family owned company came to Goodmorning Technology to get a digital revitalization that would utilize latest technology to help the brand and their sales personnel to present the prestigious products in world class manner towards clients and partners. This process includes uniting an assembly of different campaign sites that has been developed over the years and to obtain a unified and cohesive digital meeting with the brand.
This was to be obtained through a new technical platform; Umbraco, offering the ability to provide easy access and optimized content management tools.
Besides presenting the products beautifully towards potential buyers, the solution also covers an optimization of B2B relations through e.g. a separated dealer-site with login and functions to help promote and present Erik Jørgensen-products.