Copenhagen parts building a brand
The coolest bike parts to the coolest people
Naming and identity for Copenhagen based bicycle accessories brand.
How to create a small independent bicycle brand for bicycle connoisseurs without being too commercial or too delitThe name; Copenhagen Parts is based on the company´s straight forward approach to design and the products – it is what it is: Copenhagen Parts is made in Copenhagen by Copenhagener´s who loves their city and the bike-culture incorporated in the identity of Copenhagen as a brand.
The identity is clean, quirky and red!
The logo references the way people find different parts and put them together to build their perfect bike, graphically done in a way that is unusual and non-commercial – as we are in fact “de-constructing” the name. This, however, catches the eye and makes a memorable logo.
The simplicity and straight forward approach is also incorporated in the identity of the website. What you see is what you get.
The brand’s first product is the Bike Porter, part handlebar part basket. The Bike Porter hits the market in spring 2010.
