Imagine you walk into your favorite retail store – in search for the outfit of the weekend. When you approach the retail store, your Smartphone receives a personalized message from the store’s app, informing you of today’s special offer and a coupon code to collect the offer. When you approach the jeans section, your Smartphone tells you the exact sizes and prices of the pair jeans in front of you.
Senior communication advisor and strategic planner Line Jessen just finished a short round of lecturing + giving feedback to 26 engaged and talented American DIS-students taking a course in Design Thinking – on how to approach user involvement and research.
How, when & why! That´s gathering- and mapping insights about European consumer-behavior, for ya.
We could tell you – but then we’ll have to kill you..