We are an award-winning design and innovation agency with an international impact and a focus on change. We help ambitious clients create improvement and innovation through new services, new brands and new ways of doing business. Our work makes people happier and your business more profitable.
We are a multi-disciplinary bunch of people and our designers, architects, thinkers, social anthropologists, strategists and business people help to create strategic practices in insight, business, technology and design. Besides our teams in Copenhagen, we are working with a huge global network to solve projects around the globe. We apply the same energy and creativity whether intended for rural Ghana or downtown Manhattan.
Goodmorning Technology is international recognized and has earned a reputation for delivering world class design and innovation. In addition Goodmorning Technology has established the spin off company Copenhagen Parts, and developed the business concept Custom Bike Stand.
Our experience and solid methods in both strategy, user driven design and customer research enables us to seamlessly integrate our research activities into design and innovation processes.
We have a urge to translate your needs into astonishing creative ideas. Our output covers user insights, marketing strategies and design of every kind, from ideas to production. Always created by people with very different backgrounds and deep insight in their fields.
In a connected future, the social business listens, evolves, builds and operates profitably for the benefit of the staff, clients, partners and society. Our vision is to be a crucial part of a bigger change in the society and the business and to co-create the movements that change the world. We want to be the one you go to for crucial innovation and game change.
We’ve found a pretty good way of making design and innovation that works: we invent solutions that people use and remember. Therefore, it works.
All of our creative output is tied to our insights and solid strategic planning. Because of that, everyone at Goodmorning Technology, whatever their role, works together. That also include you, if you are one of our clients.
Our role is to create with a holistic approach and merge different fields and elements such as habits, society, business, technology, people and culture to give new answers for the new questions of tomorrow. All in all, a work- and think-sphere for greater solutions of change, innovation and growth.
We are decidedly non-specialized in market sectores. Many clients comes to us for that reason alone, to get fresh perspectives on their brands and markets. Instead we have two main focus areas:
We help start-ups and spin-offs with insight and targeting; designing the business model; identity; portfolio strategy; brand-creation; packaging strategy, web sites and launching the game changing brand.
We also help larger organizations innovate through established strategic engagements. Retainer-based collaborations focused on consumer and market strategy, brand-building, packaging strategy, product development, visual identity and graphic communication, ensuring that the work is efficiently implemented in the corporate culture and in the market.
Research & Insight
We are experts in the change of user behaviour that is facing businesses and organizations. People do not follow a linear process, but on the contrary they connect in a semi-chaotic, circular process. With a merge of human science, analytical methods and consumer insight, we investigate the patterns and observe the daily life of real people.
The strategy is focused on developing a point of view that informs all work on an account and every effort entails a strategic component. Our strategies has led to sharp turns in strategy or dramatic internal reorganizations for some of our clients. For others, efforts have focused on incremental change. We always emphasize long-term problem solving over short-term solutions. From high-level brand strategy to consumer profiling, from marketplace analysis to technology assessment, from design strategy to communications planning, our strategic efforts are comprehensive and action-oriented.
Our team are highly experienced designers, architects and developers. We have a long track record of high profiled and sustainable design solutions.
We work in an open office, which fosters a healthy and open dialogue.
We support our employees to work smart, be happy and enjoy their work lives.
We don´t do free pitches, but we do want to help you getting started.
We see you as a partner and not as a buyer.
Speeches & talks
As an award-winning company, we are often invited to give lectures on development, management and leadership within design, innovation and entrepreneurship and to serve as design jury members. To book one of the partners for a speech, jury or censorship, just ask us at email@example.com
Title: Managing Director
Responsible: Account, Finance, Development & Management
m: +45 2814 0995
As Goodmorning Technology´s Managing Director, Lars is responsible for reaching the business targets together with the rest of the managing team and the employees. He leads the firm in its never-ending goal to be a meaningfully different partner to our clients and to grow our relationships. In addition to steering the firm through its growth, Lars works very closely with a range of clients on some of their most interesting challenges. He has deep expertise in FMCG and the media industry, having led design and advertising projects for some of the world’s biggest fast consumer brands. Prior to Goodmorning Technology, Lars led advertising programs as a project manager at Adtomic Communications. Lars is co-founder and board member at Copenhagen Parts. He is to be found at network groups with other managing directors in the creative industry and is educated New Media Manager.
Title: Creative Director
Responsible:Interaction Design, Brand Design, Identity, Human Resources & Management
m: +45 2670 6516
Nille is a creative director who helps teams find solutions by making interaction and immersive brands that tell a story. With a digital design background, interaction, websites and identities is close to Nille, and as a managing partner she is part of reaching the business targets and the growth strategies and the management on daily basis and strategic level. Nille is in charge of the company´s Human Resource with focus on good working environment and hiring. Prior to Goodmorning Technology Nille has been working in London for as a designer at Digit. Nille is co-founder and board member at Copenhagen Parts.
If you want to know anything about boats and sailing, ask Nille as she used more or less her entire childhood on the sea, when not playing soccer on the fields of Denmark.
Nille is a specialist in UI and digital interaction and in identity building. She is also our packaging strategy expert. She got her education from the Royal Academy of Fine Arts and finished at the digital education Space Invaders.
Senior Communication Adviser
Senior Graphic Designer
Owner ship structure
Lars Thomsen & Nille Halding own the company
The board consist of the two owners
Company Registration Number
DK10 12 19 22
NORDEA BANK, Copenhagen
Account: 2191 – 627 378 4355
IBAN no.: DK6920006273784355
1159 København K
DK-2100, København Ø
Professional insurance from Alm. Brand.
We are always on the lookout for talented people regardless whether you are an UI expert, graphic designer, conceptual thinker, business developer, strategist, a keen observer of human factors or something really different.
Feel free to impress us by sending a digital version of your CV and portfolio (pdf or url) to firstname.lastname@example.org
We have a huge global network of professional researchers from around the globe to help us in smaller and bigger research, consumer insight and behavioral analysis projects for, often, global clients. We are always looking to increase our Goodmorning Scout Network. So if you are a student or proffesional, talented, a good forecaster and observer write to us at GMTNscouts@gmtn.dk with a CV and resumé and a short letter describing why you should be approved as a Goodmorning Scout.
If you are interested in our work and would like more information and/or images – feel free to contact us at email@example.com
We have an excellent Dropbox and are able to upload high – or low res images in a wizz.