Goodmorning Technology is an award-winning design and innovation agency with an international impact and a focus on change. We help ambitious clients create improvement and innovation through new products, new services, new brands and new ways of doing business. Our work makes people happier and your business more profitable. We work towards a connected future and with social businesses.
Goodmorning Technology was founded in 2003 in Copenhagen, Denmark.
We are a multi-disciplinary bunch of people and our designers, architects, thinkers, social anthropologists, strategists and business people help to create strategic practices in insight, business, technology and design. Besides our teams in Copenhagen, we are working with a huge global network to solve projects around the globe. We apply the same energy and creativity whether intended for rural Ghana or downtown Manhattan.
Goodmorning Technology is international recognized and has earned a reputation for delivering world class design and innovation. In addition Goodmorning Technology has established the following spin off companies; Copenhagen Parts, Custom Bike Stand and Future fwd.
Our experience and solid methods in both strategy, user driven design and customer research enables us to seamlessly integrate our research activities into design and innovation processes.
We have a need to translate your needs into astonishing creative ideas. Our output covers user insights, marketing strategies and design of every kind, from ideas to production. Always created by people with very different backgrounds and deep insight in their fields.
In a connected future, the social business listens, evolves, builds and operates profitably for the benefit of the staff, clients, partners and society. Our vision is to be a crucial part of a bigger change in the society and the business and to co-create the movements that change the world. We want to be the one you go to for crucial innovation and game change.
We’ve found a pretty good way of making design and innovation that works: we invent solutions that people use and experiences that people remember. Therefore, it works.
All of our creative output is tied to our insights and solid strategic planning. Because of that, everyone at Goodmorning Technology, whatever their role, works together. That also means you, if you are one of our clients.
Our role is to create with a holistic approach and merge different fields and elements such as habits, society, business, technology, people and culture to give new answers for the new questions of tomorrow. All in all, a work- and think-sphere for greater solutions of change, innovation and growth.
We create brand driven innovation for real people and build valuable connections for ambitious clients.
We are decidedly non-spezialized in market sectores. Many clients comes to us for that reason alone, to get fresh perspectives on their brands and markets. Instead we have two main focus areas:
We help start-ups and spin-offs with insight and targeting; designing the business model; identity; portfolio strategy; brand-creation; product design and development; packaging strategy, web sites and launching the game changing brand.
We also help larger organizations innovate through established strategic engagements. Retainer-based collaborations focused on consumer and market strategy, brand-building, packaging strategy, product development, visual identity and graphic communication, ensuring that the work is efficiently implemented in the corporate culture and in the market.
Research & Insight
We are experts in the change of user behaviour that is facing businesses and organizations. People do not follow a linear process, but on the contrary they connect in a semi-chaotic, circular process. With a merge of human science, analytical methods and consumer insight, we investigate the patterns and observe the daily life of real people.
The strategy is focused on developing a point of view that informs all work on an account and every effort entails a strategic component. Our strategies has led to sharp turns in strategy or dramatic internal reorganizations for some of our clients. For others, efforts have focused on incremental change. We always emphasize long-term problem solving over short-term solutions. From high-level brand strategy to consumer profiling, from marketplace analysis to technology assessment, from design strategy to communications planning, our strategic efforts are comprehensive and action-oriented.
Our design teams are high experienced designers, architects and developers. We have a long history of track proven and high profiled design within product innovation, packaging design, graphic design, service design and digital implementation.
We work in an open office, which fosters a healthy and open dialogue.
We support our employees to work smart, be happy and enjoy their work lives.
We don´t do free pitches, but we do want to help you getting started.
We see you as a partner and not as a buyer.
Speeches & talks
As an award-winning company, we are often invited to give lectures on development, management and leadership within design, innovation and entrepreneurship and to serve as design jury members. To book one of the partners for a speech, jury or censorship, just ask us at email@example.com
Title: Managing Director & Managing Partner
Responsible: Account, Finance, Development & Management
m: +45 2814 0995
Bio: As Goodmorning Technology´s Managing Director, Lars is responsible for reaching the business targets together with the rest of the managing team and the employees. He leads the firm in its never-ending goal to be a meaningfully different partner to our clients and to grow our relationships. In addition to steering the firm through its growth, Lars works very closely with a range of clients on some of their most interesting challenges. He has deep expertise in FMCG and the media industry, having led design and advertising projects for some of the world’s biggest fast consumer brands. Prior to Goodmorning Technology, Lars led advertising programs as a project manager at Adtomic and searched for oil in Texas. Lars is co-founder and board member at Copenhagen Parts and co-founder of the social clean tech company Future fwd. He is to be found at network groups with other managing directors in the creative industry and is educated New Media Manager.
Speaking topics: Management, Innovation, Business, Branding, Marketing
Bio: Nille is a creative director who helps teams find solutions by making interaction and immersive brands that tell a story. With a digital design background, interaction, websites and identities is close to Nille, and as a managing partner she is part of reaching the business targets and the growth strategies and the management on daily basis and strategic level. Nille is in charge of the company´s Human Resource with focus on good working environment and hiring. Prior to Goodmorning Technology Nille has been working at web500 and working in London for years as a designer at Digit. Nille is co-founder and board member at Copenhagen Parts and co-founder of the social clean tech company Future fwd.
If you want to know anything about boats and sailing, ask Nille as she used more or less her entire childhood on the sea, when not playing soccer on the fields of Denmark.
Nille is a specialist in UI and digital interaction and in identity building. She is also our packaging strategy expert. Nille got her education from the Royal Academy of Fine Arts and finished at the digital education Space Invaders.
Speaking topics: Interaction design, Identity, Packaging strategies, Service design, UI, Branding
Mads Kjøller Damkjær
Title: Strategic Creative Director & Managing Partner
Responsible: Innovation, Product, Service, Business & Brand Strategy, New Bizz & Management
m: +45 227 30135
Bio: As the Strategic Creative Director and managing partner, Mads is responsible for the companies growth, strategy, reaching the business targets, relationships and the general management along with partners. He uses the innovation and design process to develop new design and business opportunities. As a serial entrepreneur Mads has first-hand experience in building successful enterprises and, as a result, a very thorough understanding of business. He is particularly interested in commercializing new products, business building services and social innovations. Mads is responsible for our innovation strategy, research & insight teams, product development and service design as well as the New Business strategy. Mads has guest lectured at different universities such as the Royal College of Art in London and The Royal Danish Academy of Fine Arts, The Design School where he is also appointed examiner. He regularly speaks and writes on the topics of entrepreneurship, design and innovation.
Mads is co-founder and board member at Copenhagen Parts and co-founder of the social clean tech company Future fwd. Prior to Goodmorning Technology he worked for the French RADI designers and was CEO of Contxt Industrial design & research consultancy, he also wrote dramas for a Danish theatre and was skipper at a barge at the Seine in Paris. Mads is a board member at the Danish Design Association and Ambassador for the non-profit organization YouMe Shopping.
Mads began his studies at the Academy of Building engineering, he holds an MA in Industrial Design from The Royal Danish Academy of Fine Arts, The Design School and studied LED illumination at RISØ/DTU Photonic Engineering. He is a graduate of Yale Business Schools Executive Business Perspective Program. Mads is studying his Executive MBA in International Business Administration at the AVT Business School with education in Copenhagen and studies at Harvard, Boston.
Speaking topics: Game Changing, Creative LED Illumination, Sacrificial projects & Crowd Commitment, Entrepreneurship, Business Design, Consumer Insight, Innovation Strategy, Product Design, Social Innovation
Senior Communication Adviser
Senior Graphic Designer
For new business enquiries
Mads Kjøller Damkjær, Strategic Creative Director & Managing Partner
m +45 227 30135
Lars Thomsen, Managing Director & Managing Partner
m: +45 2814 0995
t +45 3393 9599
Owner ship structure
The three partners Mads Kjøller Damkjær, Lars Thomsen & Nille Halding own the company
The board consist of the three owners
CVR (Company Registration Number)
Cvr DK10 12 19 22
NORDEA BANK, Copenhagen
Account: 2191 – 627 378 4355
IBAN no.: DK6920006273784355
1159 København K
DK-2100, København Ø
Professional insurance from Alm. Brand.
Danish Design Association, DDA
The Designers Accord, (DA)
We are always on the lookout for talented people regardless whether you are an UI expert, product designer, graphic designer, conceptual thinker, business developer, strategist, a keen observer of human factors or something really different.
Feel free to impress us by sending a digital version of your CV and portfolio (pdf or url) to firstname.lastname@example.org
We have a huge global network of professional researchers from around the globe to help us in smaller and bigger research, consumer insight and behavioral analysis projects for, often, global clients. We are always looking to increase our Goodmorning Scout Network. So if you are a student or proffesional, talented, a good forecaster and observer write to us at GMTNscouts@gmtn.dk with a CV and resume and a short letter of why you should be approved for our list.
If you are interested in our work and would like more information and/or images – feel free to contact us at email@example.com
We have an excellent Dropbox and are able to upload high – or low res images in a wizz.